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2012 Conference

The Pacific Northwest Association for Institutional Research and Planning 2012 Conference was held in Portland, Oregon, from November 7th to the 9th. This was our 33rd annual conference.

The conference was held at the Benson Hotel.

Turn out for the Portland conference was fantastic and the presentations were exceptional. We hope all members who attended got a lot out of the experience.

Theme

Enrollment Management: Planning, Assessment, and Communication

Keynote Panelists:


Dr. Roger J. Thompson – Vice Provost for Enrollment Management, University of Oregon


Scott Bailey, MA – Economist, Washington State Labor Market & Economic Analysis


Dr. Don Wright – President, British Columbia Institute of Technology

Presentations

Wednesday, November 7th  

1:00-2:30 pm Pre Conference Workshops

Pre-Conference Workshop
The "Next Generation” Institutional Research Office: Designing the Future

Cambridge

BJ Nicoletti, Director of Institutional Research and Reporting, Clackamas Community College, OR; Kristin Chatfield, Institutional Researcher, Columbia Gorge Community College, OR; Mark Figueroa, Director of Institutional Research, Lewis and Clark College, OR; Karen Matheson, Institutional Research Manager, College of Education, University of Washington

This informational and interactive session based on regional research findings and other sources is intended for both new and seasoned institutional research staff. It is designed to help us revisit the essential skills and resources needed by the IR Office as it works in partnership with the institution for student retention and success (characteristics, resources, technologies, networking). It is also meant to work collaboratively in our presentation and discussion to pinpoint those areas where we tend to have gaps and strengths. During this time of increased internal and external demands for the support of institutional research, what can we do to help build our skills and the skills of our colleagues? How can we innovate to meet the training and infrastructure opportunities and challenges of the "next generation" institutional research environment?

Presentation

Supplement 1

Supplement 2

Supplement 3

Supplement 4

Pre Conference Workshop
Enrollment Forecasting Approaches for Open Admission Institutions
Windsor

Ty Jones, Institutional Research Director, Columbia Basin College, WA

Budget crises, changing student demographics, demands for greater efficiency and accreditation requirements for more long-term strategic planning in higher education have brought the issue of enrollment management to the foreground for many institutions. A key component of effective enrollment management is to have a good idea of where your enrollments may be in five, ten or even twenty years into the future. Unfortunately, for a variety of reasons, many institutional researchers find enrollment forecasting a difficult process. The purpose of this workshop is to provide a basic philosophy and approach to enrollment forecasting for institutional research. It will look at various linear regression models, curve fitting models, basic number imputation and a mixed method approach based on a business market penetration model. Participants are encouraged to bring laptops with SPSS and Excel to the workshop for a hands-on experience.

Presentation

Supplement 1

Supplement 2

Multivariate Linear Regression for Institutional Researchers
Brighton

Mike Tamada, Director of Institutional Research, Reed College, OR

Attendees at this workshop will be shown the advantages and limitations of multivariate linear regression when applied to institutional research tasks such as predicting college GPA, matriculation rates of admitted students, what a college’s graduation rate “should” be, faculty salary differentials – and how regression can be used to answer questions such as the usefulness of SATs and their possible gender or ethnicity bias. Topics will include interpretation of regression statistics in a multivariate context, the use of categorical and interval variables, non-linear functional forms, regression diagnostics, and common regression
problems such as collinearity and simultaneity (multiple causality). Although not strictly necessary, attendees should have knowledge of statistical concepts such as hypothesis testing, standard errors, correlation, and t-tests. Knowledge of regression analysis or ANOVA is not necessary. The workshop format is lecture and demonstration; attendees do not need to bring a laptop or statistical software. The workshop will focus on using SPSS and Excel to do regression but the principles apply to all statistical packages.
Supplement

 

2:45 – 4:00 pm “Birds of a Feather” Meetings

Cambridge

WA Research and Planning Commission
Meet other IR professionals from the community colleges in Washington State.

Oxford Independent Colleges of Washington
Anyone from private, independent institutions in Washington State is welcome.
Brighton Canadian Birds of a Feather
A chance for Canadian attendees to gather and discuss topics of mutual interest.
Windsor OCCCIR
Oregon Community College researchers and colleagues are welcome.

 

4:00 – 5:00 pm Newcomers Session

Cambridge

Join others in a small group discussion of the function of institutional research and learn about resources available through PNAIRP, AIR, and your colleagues. Veteran PNAIRPers are encouraged to attend and meet our newest members.

 

Thursday, November 8th

9:00 – 10:30 am Keynote Panel

Stormy Weather or Smooth Sailing? Information for Decision-making in Enrollment Management
Cedar Room

Facilitator: Tonya Benton, PNAIRP Vice President

Dr. Roger J. Thompson – Vice Provost for Enrollment Management, University of Oregon
Dr. Thompson is responsible for student recruitment and retention. During his tenure, enrollment at the University of Oregon has reached record levels for total enrollment, academic quality, diversity, both in terms of ethnicity and social economic status and international status. Roger has been frequent presenter at national and regional conferences throughout the country, and has published in the areas of college choice, student persistence, student success and affordability issues in higher education. Dr. Thompson earned a B.A. in Broadcasting from California State University, Long Beach; an M.S. from the University of Central Missouri; and a Doctorate in Higher Education Policy and Administration from the University of Southern California.

Scott Bailey, MA – Economist, Washington State Labor Market & Economic Analysis
For the past 22 years, Scott Bailey has served as the Regional Economist for the Washington State Employment Security Department’s Labor Market & Economic Analysis Branch covering Southwest Washington. In this position, he has done extensive research on wages in this state, and is the author of the annual Washington Wage Report. Scott is also serving as a board member of the international Pacific Northwest Regional Economics Conference, and is a national trainer with the US Census Bureau for the Local Employment Dynamics database. Scott received his master’s degree in economics from Portland State University, where he lives with his wife and two kids. In his spare time, he is a public school activist, working to improve education for all children in the Portland area.

Dr. Don Wright – President, British Columbia Institute of Technology
Don’s career has spanned the academic, government and private sectors. He has taught economics at Harvard University and the University of Saskatchewan. His government service has included positions as deputy minister in the ministries of finance, forests, trade and investment, and education in the Saskatchewan and British Columbia governments. From 1997 to 2001, Don was vice-president with Weldwood of Canada, a forest products company with annual sales in excess of $1 billion. Immediately prior to joining BCIT Don was the principal of Analytica Consulting, which provided advice to public and private sector clients. Dr. Wright holds a Bachelor of Commerce from the University of Saskatchewan, a Masters in Economics from the University of British Columbia, and a PhD in Economics from Harvard University

Presentation 1

Presentation 2

Presentation 3

 

10:45 – 11:30 am Concurrent Sessions - Block 1

Inexpensively Building and Reporting Enrolment Management (EM) Metrics
Cambridge

Pamela Bischoff, Manager, Institutional Research, Douglas College, BC
We know from the models in the SEM literature what metrics we should be monitoring, but obtaining them and presenting them in an accessible manner to lay users can be challenging. An inexpensive reporting tool, Qlikview, has enabled a single researcher (occasional developer) at Douglas College to overcome this barrier.

Presentation
PANEL – Foundations of Excellence First-year Student Self-study Process
Capital Room

 

Phillip King, Dean of Academic Foundations and Connections, Clackamas Community College, OR; BJ Nicoletti, Director of Institutional Research & Reporting, Clackamas Community College, OR; Sally Moore, Dean of Academic Dev, Comm Arts & Math, Linn-Benton Community College, OR; Justene Malosh, Research Associate, Linn-Benton Community College, OR

Representatives from two colleges summarize their experience with the Foundations of Excellence first-year student self-study process and implications for policy, practice and evidence. Included in the presentation will be the “first year data audit” process inspired by the Foundations self-study as well as the “Data Audit and Analysis Toolkit” developed by NCHEMS.

Supplement 1

Supplement 2

Supplement 3

What R You Waiting for: an Introduction to the R Statistical Software
Brighton

Jim Blick, Assistant Registrar, Statistical Reporting and Analysis, University of Oregon, OR

This “tools-of-the-trade” presentation will provide an overview of this widely-used open-source statistical package and will demonstrate data analyses useful for enrollment management. The objective is to present R as a useful tool for any data analyst, with the potential to replace more expensive software for those on tight or uncertain budgets.

Presentation

Supplement

 

Integrating Counselors into Academic Courses: Using Case Studies to Identify Outcomes and Promising Practices
Windsor
Maureen Pettitt, Ph.D., Director of Institutional Research, Skagit Valley College, WA

This session describes how faculty were engaged in the development of case studies to identify 1) how integrating the teaching of academic skills with counselor support fosters “college ready” academic behaviors, and 2) the impact of specific counselor “interventions” on students’ academic experience in counselor-enhanced developmental courses.
Presentation

 

11:45 – 12:30 am Concurrent Sessions - Block 2

Using Workforce Information to help identify future needs
Cambridge

Tim Norris, Education and Workforce Analyst, Education and Research Data Center, Office of Financial Management, WA

This session will provide an overview of several workforce-related data sets that can help identify the training needs for future job openings. Participants will be introduced to occupational employment estimates, education and experience requirements for each occupation, and tools to help identify skills and competencies for each occupation.

Presentation
The Transition from Accountability pdf’s to a Business Intelligence Suite within the University of Texas System
Oxford

Annette Royal, Research and Policy Analyst;
Jennifer Carnes Whitman, Systems Analyst, University of Texas System, Austin TX

The new business intelligence suite of products being utilized at the University of Texas System in support of the Chancellor's Framework will be discussed. To include a review of the opportunities and challenges associated with transitioning from online pdf’s of data to an interactive, web-based, system of cubes and reports.

Presentation
Engaging Faculty in Program Assessment
Brighton

Summer Kenesson, Dean of Institutional Research and Planning, Bates Technical College, WA

Engaging faculty commitment in program assessment can be fraught with challenges. IR practitioners often struggle to develop a common understanding of the role of assessment, the language of data and analysis, and clarity about how assessment outcomes can be applied. This presentation describes one College’s multi-directional approach to enhancing faculty involvement in assessment

Presentation

Applicant Funnel Implementation: Keeping it simple
Windsor

Dawn Macdonald, Institutional Research and Planning Officer, Yukon College, YK

Applicant funnels define population subgroups for targeted recruitment. After ambitiously identifying five possible funnels, we scaled back to two that we could actually implement: First Nation applicants, and direct entrants from local high schools. This presentation focuses on process and two years of funnel data will also be shared.

Presentation

 

2:15 – 3:00 pm Concurrent Sessions - Block 3

Managing the Interrelated Functions of an Office of Institutional Effectiveness with Strategic Planning Online (SPOL)
Cambridge/Oxford

Shanda Diehl, Associate Vice President of Planning and Effectiveness, Clark College, WA; Larry Squarini, Strategic Planning on Line, Coral Springs, FL

Institutional effectiveness offices lead strategic and operational planning, outcomes assessment, and accreditation activities. These functions are interrelated yet distinct. Duplication, separate processes, and confusion often persist without a centralized management system. This presentation showcases the benefits of a centralized institutional effectiveness management system, Strategic Planning Online (SPOL).

Does Changing Majors Affect Students’ Graduation?
Brighton

Lina Lu, Research Analyst, Portland State University, OR

Students' choice of changing major and its effect on retention and graduation have been the focus of many studies in institutional research. This study tracks incoming degree-seeking freshmen from their first year through 6th year for graduation. Analysis will focus on such questions: when do students decide their majors? How many do they change their initial majors? How often? Does changing majors affect their graduation?

Meeting the Community College Mission while Adding Bachelor’s Degrees
Windsor

Dr. Meeta Goel, Vice‐President of Institutional Effectiveness, Colorado Mountain College, Glenwood Springs, CO

Challenging times require we develop our capacity to exist successfully within our communities and simultaneously contribute to the greater good. Our college is addressing its communities’ needs by undertaking the offering of four‐year degrees, while still retaining its two‐year mission. A framework for successfully achieving this will be presented.

Presentation

Supplement

10:00 – 10:45 am Concurrent Sessions Block 7

Managing Enrollment by Managing Merit Aid
Cambridge/Oxford

Jonathan Jacobs, Director of Enrollment Management, University of Oregon, OR

Does merit-based aid impact enrollment? What would happen if you increased aid? Changed who is awarded aid? The University of Oregon, using SAS Enterprise Miner and Excel, created an interactive dashboard to predict the effect of a redesigned merit aid program on an entering class. This session will describe what metrics were used to predict enrollment, how to model the effectiveness of aid at different levels, and how policy-makers can use this data.

Presentation

Supplement

The Virtual Notebook: A Comprehensive and Interactive Reporting Tool for Program Review
Brighton

Kael Godwin, Research Analyst; Susan Maxwell, Research Analyst, Clark College, WA

Educational program review, including learning outcomes assessment, requires a lot of time for faculty and institutional research. Clark College will showcase an interactive reporting tool that centralizes all program review and assessment information into one report; providing the ability to strategically identify areas of strength and opportunities for improvement.

Presentation

Suppliment

Scanning the Environment: Community College Conversations with Business & Industry
Windsor

 

BJ Nicoletti, Director of Institutional Research and Reporting, Clackamas Community College, OR;
Karin Magnuson, faculty with Business & Employer Services, Linn-Benton Community College, OR

Experience our approach to understanding the education/training needs of business/industry through this overview of process and meta-findings. This multi-method needs assessment will inform programs, curriculum, and customized training. This presentation includes a matrix for reflecting on data processes for meeting the needs of business and industry as well as an introduction to the DACUM process for curriculum development and occupational analysis.

Supplement

 

4:15 – 5:00 pm Concurrent Sessions - Block 5

Discover a Comprehensive Approach to Institutional Effectiveness with Campus Labs
Cambridge/Oxford

Presented by Jerry Anderson, Director of Campus Relations, Campus Labs, Buffalo, NY

Every campus runs on data. Efficiently collecting data and sharing that data in meaningful ways can be challenging tasks. The Campus Labs® platform, in use at over 650 colleges and universities, provides a centralized location for assessment data and planning documentation. Our solution allows campuses to increase transparency, to produce reports and self-studies, and to interpret data for decision making and resource allocation. Attend this session to see first-hand how the Campus Labs platform can be used to connect assessment data from across the institution and report on institutional effectiveness to NWCCU and other stakeholders.
Target audience: The content of this session is designed for senior administrators interested in tools that can support strategic planning, assessment and NWCCU accreditation.

NWCCU Accreditation: Surviving the Seven-Year Cycle Through Planning, Collaboration and Institutional Assessment
Brighton

Erin Aselas, MBA, Director of Institutional Effectiveness, Bastyr University, WA

In 2012, the NWCCU reaffirmed Bastyr University’s regional accreditation status. Over eighteen months, the university simulated a full seven-year process. This presentation will give attendees a helpful 20/20 view of the process, - as only hindsight can provide - exploring challenges and successful strategie

Presentation
PANEL - Analysis of the Career Path Outcomes of University Graduates
Windsor

Melissa Beard, Higher Education Analyst, Education Research and Data Center, WA (Moderator); Bamby Fields, Research Associate, Eastern Washington University; Fran Hermanson, Associate Director of Institutional Research, Washington State University; Nevena Lalic, Policy Development Analyst, University of Washington

How can post-graduation longitudinal employment data be used to inform institutions’ policies? Come hear how three 4-year institutions are using a new source of linked education completion and longitudinal employment data.

Presentation

 

Friday, November 9

9:00 – 9:45 am Concurrent Sessions - Block 6

How are we doing? Key Benchmarks for Enrollment Management
Cambridge

 

Dr. Bob Duniway, Assistant VP for Planning , Seattle University, WA

Effective enrollment management is essential for both institutional and student success. So how effective is your enrollment management and how do you know? This session presents an overview of some key metrics for the various stages of enrollment management and strategies for establishing useful benchmarks for each of these metrics.

Presentation

Survey Fatigue: Are We Asking Too Much of Our Students?
Oxford

Lisa Gojsic, Senior Research Analyst;
Donna Alary, Manager, Enrolment Planning, University of the Fraser Valley, BC.

Survey fatigue is of growing concern to many institutions of higher education. Over-surveying of students can cause declining response rates and reduced response quality. Our study, through a variety of techniques, seeks to understand the causes and effects of survey fatigue and to determine practical approaches to foster meaningful feedback.

Presentation

Supplement

Breadth and Depth of Data: Assessment of the Curriculum Using Quantitative and Qualitative Approaches
Brighton

 

Ellen Peters, Director of Institutional Research and Retention; Emily Mullins, Assistant Director of Institutional Research; Alanna Johnson, Institutional Research Analyst; Kate Cohn, Institutional
Research Analyst, University of Puget Sound, WA

Using both qualitative and quantitative methodologies, Puget Sound assesses the core curriculum regularly. Carefully crafted survey and focus group questions, mapped to curriculum goals, elicit breadth and depth of information that the Curriculum Committee considers as they review the core curriculum. Methodology, outcomes, and use of data will be discussed.

Presentation

Supplement

A Visual Approach to Enrollment Management
Windsor

 

William O'Shea, Director, Office of Institutional Research and Assessment, Pacific University, OR

This presentation will share examples of graphic presentations of enrollment management information, demonstrating good visualization presentation and interactivity, while also illuminating the benefits of using data visualization to support and inform enrollment management practice.

 

 

10:00 – 10:45 am Concurrent Sessions - Block 7

Survey Fatigue: Are We Asking Too Much of Our Students?
Oxford

Lisa Gojsic, Senior Research Analyst;
Donna Alary, Manager, Enrolment Planning, University of the Fraser Valley, BC.

Survey fatigue is of growing concern to many institutions of higher education. Over-surveying of students can cause declining response rates and reduced response quality. Our study, through a variety of techniques, seeks to understand the causes and effects of survey fatigue and to determine practical approaches to foster meaningful feedback.

Presentation

Supplement

Breadth and Depth of Data: Assessment of the Curriculum Using Quantitative and Qualitative Approaches
Brighton

 

Ellen Peters, Director of Institutional Research and Retention; Emily Mullins, Assistant Director of Institutional Research; Alanna Johnson, Institutional Research Analyst; Kate Cohn, Institutional
Research Analyst, University of Puget Sound, WA

Using both qualitative and quantitative methodologies, Puget Sound assesses the core curriculum regularly. Carefully crafted survey and focus group questions, mapped to curriculum goals, elicit breadth and depth of information that the Curriculum Committee considers as they review the core curriculum. Methodology, outcomes, and use of data will be discussed.

Presentation

Supplement

 

10:00 – 10:45 am Concurrent Sessions - Block 7

PANEL- The Use of Tableau as a Tool to Support Culture of Evidence for Student Access, Engagement, Progress, and Success
Cambridge

Paul Schroeder, Research Analyst, Oregon Office of Community College and Workforce Development; Robin Bunnell, Manager of Institutional Research, Southwestern Oregon Community College;
Chris Egertson, Research Analyst, Central Oregon Community College; Justene Malosh, Research Associate, Linn-Benton Community College; Bj Nicoletti, Director of Institutional Research & Reporting, Clackamas Community College, OR.

Five community colleges will provide practical examples of the use of Tableau software to support analysis, communications and utilization of data about student access, engagement, progress and success. Panel will present strengths and limitations of the tool for IR and the institution.

 

 

Late Registration’s Influence on Academic Outcomes
Oxford

 

Evan Picton, Research Analyst, Wenatchee Valley College, WA

Do students who register in their class well before the quarter begins perform better than students who register right before the quarter begins? The academic outcomes of this study were Quarter GPA and Grade Earned in an Individual Course. Results suggest that early registration is associated with improved performance.

Presentation

 

P20 Reports for Community and Technical Colleges
Brighton

 

 

Katie Weaver-Randall, Education and Workforce Analyst, Education and Research Data Center, WA

An overview of the P20 reports for Washington state Community and Technical Colleges will be shared, including preliminary statewide aggregate information about K-12 students who enroll in CTCs. Options for receiving the reports or accompanying datasets will be presented as well as an overview of what could be available in the next iteration of the reports

Presentation

Supplement 1

Supplement 2

Supplement 3

11:00 – 11:45 am Concurrent Sessions - Block 8

PANEL- Performance Funding Model and Metrics: A Review of the Washington State Student Achievement Initiative
Cambridge

David Prince, Policy Research Director, State Board for Community and Technical Colleges; Maureen Pettit, Director for Institutional Research, Skagit Valley College; Ty Jones, Director for Institutional Research, Columbia Basin College; Summer Kenesson, Dean for Institutional Research, Bates Technical College, WA.

Performance outcomes are becoming increasingly important for accountability and funding. The Washington State Student Achievement Initiative shifts focus from enrollments in two-year colleges to meaningful student progress milestones and completion. The initiative has been in place since 2007. A panel comprised of college and state board researchers will share their perspectives on the initiative and a recent review of both the metrics and the funding model

Supplement 1

Supplement 2

Excel Automation via Visual Basic for Applications (VBA)
Oxford

 

Joe Duggan, Assistant Director, Institutional Effectiveness & Strategic Planning, Shoreline Community College, WA

Faced with a quarterly reporting requirement involving the creation of multiple pivot tables and charts, the author automated a significant portion of the process, cutting an hour or so of error-prone work down to less than 1 minute

Presentation

Supplement 1

Supplement 2

Supplement 3

Collaboration for Articulation: The Story of a Mutually Beneficial Research Project between K-12 and a Community College
Brighton

Paul Stern, Analyst, Vancouver Public Schools, WA; Shanda Diehl, Associate Vice President of Planning and Effectiveness, Clark College, WA

How can a college effectively work with its local school district? What barriers stand in the way of sharing data and conducting research? What did we learn when we brought data from two educational systems together? Come find out in this informal and informational session

Presentation